Chrome Hearts is an American luxury brand, founded in 1988 by motorcycle enthusiast Richard Stark that specializes in high-end silver jewelry, leather clothing and furniture with gothic rock motifs. It is known for its luxury items which feature fleur-de-lys, dagger and floral cross designs. The boutiques sell Rolex watches with one-of-a-kind Chrome Hearts bracelets in place of the stock band or strap. They offer sunglasses and clothing with their signature designs. Gold items were added to the collection. There are Chrome Hearts boutiques in New York, Los Angeles, Malibu, Las Vegas, Honolulu, Tokyo, Osaka, Hong Kong, Taipei, Seoul as well as Paris and London.
